Hi. I’m Philippe. And I fucking hate mint toothpaste.

For five years, brushing my teeth has meant a burning tongue, watery eyes, and questioning my life choices before breakfast. Everyone told me mint = fresh. I call bullshit.

With 8 billion people on this planet, the idea that one flavor works for everyone never made sense. We’re more diverse than that—and we deserve better than mouth-burning tradition.

So this is more than toothpaste.

It’s a rebellion. A mint-free movement for people who are done pretending they enjoy “extreme freshness” and just want to brush their teeth in peace.

If mint has betrayed you too—you’re not alone. We’re in this together. Sign the petition, have your voice heard and get to choose the flavor.